Put your brand in the game

of global media investment goes to gaming, while more than 3.4 billion people play and time spent is up 6% a year. The audience is there and the budgets haven't followed.

of gamers think better of a brand they see as part of a gaming partnership, and 44% of Twitch users have bought something a streamer recommended.

games advertising spend in 2024, and the forecast for 2027. 40% of advertisers plan to spend more on it this year, and 86% say it is growing in importance to their company.

of advertisers call games advertising brand safe, the second-highest rated channel. 78% rate it excellent or good for awareness, and 65% for driving purchase.

of gamers often make purchases based on what they see in games, up from 40% the year before.

of event attendees say hands-on demonstrations are how they evaluate what a brand offers. Only 44% of exhibitors give them one. The report's own advice to exhibitors: "consider a game".

of attendees say a hands-on experience at an event made them more likely to advocate for the product inside their organisation.

of offline marketing budgets go to events, the single biggest offline line, ahead of sponsorships at 17.4% and linear TV at 16.2%. Marketing budgets overall sit at 7.7% of revenue.

of gamers would quit a game over disruptive ads. Interrupting a game makes people leave. Being the game doesn't.